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CRM Executive, Maidenhead, UK, South East

Job Type:
Contract
Job Sector:
Digital
Job Category:
Data Analytics and Insight
Country:
UK
Area:
South East
Location:
Maidenhead
Salary:
160 to 175 per day
Job Ref:
HQ00025835

CRM / CRM EXECUTIVE / EMAIL CAMPAIGN / ADOBE CAMPAIGN / HTML

CRM Executive
Rate: £175PD
Location: Maidenhead
Start: ASAP
Duration: 1-3 Months

Main Accountabilities and Responsibilities

• Implement and execute email, SMS and Push campaigns that deliver high levels of engagement to our database across multiple brands.
• To drive the development of new automated life stage communication journeys, including welcome, conversion, pre-churn and reactivation. This will include data selection, HTML builds, and briefing in email creative and copy to our creative agency.
• Develop a highly calculated test and learn philosophy and apply to all elements of life stage CRM; testing offers, content, creative, segmentation and targeting across all key life stage communications, with ongoing optimisation.
• Working alongside the other CRM Executives, to map and document all automated customer journeys, including communications, content, data selections and offers.
• Use communication response and campaign target v control analysis to create and present regular reports detailing the commercial effectiveness of life stage CRM campaigns and test and learn initiatives.
• Responsible for quality monitoring of CRM life stage campaigns to ensure accuracy and consistent communication in CRM programmes across the brand portfolio.

Knowledge, Expertise and Qualifications

• Degree in marketing, business or analytics related field &/or equivalent to a minimum of 1 years eCRM experience ideally working in a fast-paced environment on a consumer brand.
• Basic HTML knowledge is required.
• Experience of using an ESP to send email communications to customers in a B2C environment is essential.
• Experience of using Adobe Campaign (Neolane) is desirable but not essential.

Contact Details:
Tel: 0203 301 9932
Fax: 0203 301 9901
Contact: James Jarvis

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