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Digital Analyst - GA + GTM, London, UK

Job Type:
Permanent
Job Sector:
Data
Job Category:
Web Analytics and Optimisation
Country:
UK
Area:
London
Location:
London
Salary:
40,000 to 50,000 per annum
Job Ref:
HQ00025450

This is a great opportunity to join one of London's most recognised companies. The company has a physical product although also has a very strong online platform/offering, across desktop and app.

The company are embarking on a huge digital transformation and see digital / technology as the future of the company.

Within this role you will lead the companies digital analytics offering. They company has an established analytics function that consists of 'traditional' customer insight/CRM analysts. Therefore this role provides the opportunity to significantly enhance your SQL skills.

What will you be doing?
-Analysing online behaviour, customer journey, product and campaign data
-Own Google Tag Manager to ensure all data is captured accurately and efficiently
-Use a variety of analytics tools such as Google Analytics, Google Tag Manager, Tableau and several app analytic and heat mapping tools
-Work within the digital marketing team, and alongside the wider analytics team
-Extract actionable insights, communicating ideas for improvement /optimisation to various stakeholders
-Run A/B tests based on your hypothesis for optimisation and analyse results

What do you need?
-Experience working as a digital / web Analyst
-Excellent Google Analytics skills (adobe analytics experience also considered)
-Excellent Google Tag Manager skills (a similar tool e.g Tealium would also be considered)
-SQL skills are desirable
-Tableau experience or similar is desirable

Please get in touch for more info.
-adam.lee@xcede.co.uk / 0203 301 9916

Contact Details:
Tel: 0203 301 9916
Fax: 0203 301 9901
Contact: Adam Lee

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