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Conversion Rate Optimisation, Basingstoke, UK, South East

Job Type:
Job Sector:
Job Category:
Web Analytics and Optimisation
South East
400 to 400 per day
Job Ref:

Xcede are currently recruiting for a CRO Specialist for a contract role with a FTSE 100, leading UK business.

Role: CRO Specialist
Rate: £400pd
Location: Basingstoke (2 days working from London is an option!)
Contract Length: 3 - 6 Months


- Day to day ownership of achieving new business sales conversion rates within digital journeys in line with budget and forecast.
- Support Digital Marketing programme providing insight for on page optimisation and developing content to drive search engine optimisation results.
- Work with iSell and webchat teams to understand customer experience and improve digital customer sales journeys.
- Ensure customer centric creative/design within our digital customer sales journeys which are in line with Group Marketing strategy, brand guidelines and regulatory requirements.
- Develop programme of multi variate tests within digital customer journeys to drive conversion rate optimisation.
- Analyse and interpret web metrics to seek out new ideas for conversation rate optimisation and identify any IT issues preventing efficient conversion using Google Analytics.

Skill Set
- Track record of managing and improving conversion rate optimisation
- Experience of working with web metrics to analyse results (Google Anaytics preferred)

Contact Details:
Tel: 02033019923
Fax: 0203 301 9901
Contact: James Rippengale

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