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CRM Analyst - Salesforce, London, UK

Job Type:
Job Sector:
Job Category:
Data Analytics and Insight
40,000 to 50,000 per annum
Job Ref:

Fast stats, Salesforce, SQL, CRM, Segmentation, propensity models, Direct marketing, Customer Insights,
Our client who is a leading organisation based in London are urgently looking for a talented CRM Analyst.

The CRM Analyst will:
Conduct analysis to understand the impact CRM activity has on customer behaviour,
ensuring the measurement is aligned to strategic goals and objectives.
Deliver ad hoc insights to support strategic marketing planning
Know advanced data analysis techniques that include customer segmentation,
predictive modelling, multi-variate analysis, querying and reporting tools, A/B testing
and statistical significance.
Answer business questions using customer data and analytic techniques, providing
fact based responses.
Work with internal Data & Systems team, as well as external agencies, to ensure the
database is robust, stable and accurate at all times.
Transform data into insightful and clear, concise, action orientated recommendations

Experience working with data cubes and be able to use data mining tools such as
Knowledge of Salesforce CRM Systems and Einstein/Wave Analytics is preferred
Excellent Excel knowledge and experience creating reporting and dashboards using
tools like Power BI and Tableau
Proven ability to interpret, present and derive strategic recommendations from insight
Capable of clarifying business hypothesis and apply analytical technique to test them.
Experience in the creation and use of customer segmentation for CRM activity

Contact Details:
Tel: 0203 301 9912
Fax: 0203 301 9901
Contact: Paul Culmer

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