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Senior Marketing Insight Manager, Windsor, UK, South East

Job Type:
Job Sector:
Job Category:
Data Analytics and Insight
South East
60,000 to 70,000 per annum
Job Ref:

Senior Marketing Insight Manager
West London
Up to £70,000 + benefits

This client is a leading British brand who are on a developing journey, putting the customer at heart of the business by developing new products and propositions focused on customer feedback and developing strategies based on customer insight.

Role description
-Lead large insight and consumer research projects, embedding a culture of marketing effectiveness
-Develop & implement a standardised approach to measuring and reporting on ROI
-Develop standardisation of insight and help implement a global segmentation
-Work on the robustness of the models to analyse campaign effectivness
-Liaise with senior stakeholders across business units to drive an insight and marketing effectiveness culture
-Support with tools for business to measure effectiveness

What you will need

-A track record in insight and analytics working with large amounts of data
-Strong understanding of econometric and statistics including experience in building models
-Experience in measuring ROI and marketing effectiveness
-Worked with senior stakeholders advising on strategic development from insight

Contact Details:
Tel: 02033019934
Fax: 0203 301 9901
Contact: Nicola McCleery

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