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Digital Optimisation & Personalisation Manager, Maidenhead, UK, South East

Job Type:
Job Sector:
Job Category:
Software Engineering
South East
350 to 400 per day
Job Ref:


Personalisation and Optimisation Manager
Rate: £350-400
Duration: 3 Months
Start: ASAP
Location: Maidenhead

Digital Personalisation & Optimisation Manager will be responsible for the technical delivery of optimisation & personalisation experiences

The right person will be a top end, skilled developer and be able to take a business requirement specification and build the AB/MVT/Personalisation experience to meet the business.


• Build & develop the technical build and implementation of A/B testing, multivariate testing (MVT), personalisation and content targeting for 'always on' execution.
• Works with team & stakeholders to devise experiences that are technically feasible and optimal within the boundaries of the technologies available.
• Works with Personalisation Managers to build experiences within tools available (Tealium, Monetate) but also using custom development to create best in class experiences.
• Drive regular communication with peers of all key departments and club teams to ensure optimal awareness of digital personalisation / optimisation initiatives.
• Responsible for detailed and comprehensive testing and QA of experiences to ensure all experiences are well executed.
• Responsible for quality monitoring to ensure consistent digital optimization across the brand portfolio.

Required Experience:

• Extensive experience of advanced personalisation / optimization
• Strong capability in AB testing and Personalisation tools. Monetate is preferred
• Highly skilled and experienced in Javascript, HTML & CSS
• Pragmatic decision making skills, with the ability to make clear judgments based on a range of factors, e.g. technical capability, risk, and customer experience; determine the implications and make recommendations as needed
• Proven ability to build strong relationships across diverse stakeholder groups, influencing teams without direct leadership authority

Contact Details:
Tel: 0203 301 9932
Fax: 0203 301 9901
Contact: James Jarvis

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