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Brand Communications Evaluations Manager, Camden, UK, London

Job Type:
Permanent
Job Sector:
Data
Job Category:
Data Analytics and Insight
Country:
UK
Area:
London
Location:
Camden
Salary:
45,000 to 60,000 per annum
Job Ref:
HQ00022634

Brand Communications Evaluations Manager (econometrics / market mix modelling)
North London
Up to £60,000

A leading British retailer are looking for a Brand Communications Evaluations Manager to join their newly centralised insight function, based out of their head office in North London. This is a really exciting time for the company who are continuing their growth throughout the UK and now globally. They need someone to be accountable for the media evaluation budget, using their experience in econometric models to ensure their market mix modelling is up to scratch.

This role will involve the line management of at least one person, with plans to increase this.

Responsibilities
- Use media, customer and performance data to forecast the impact of brand marketing activities on commercial performance
- Use your experience in creating econometric models to ensure the media mix modelling programme is best in class
- Support campaign managers to forecast the impact of marketing activities

What you need?
- Maths / stats degree
- Experience in media mix or market mix modelling from an agency or client side brand
- Experience of working in FMCG / Retail or with these clients
- Strong communications skills
- Analytical mind set

Contact Details:
Tel: 02033019934
Fax: 0203 301 9901
Contact: Nicola McCleery

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