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CRM Data Analyst, Surrey, UK, South East

Job Type:
Job Sector:
Job Category:
Data Analytics and Insight
South East
200 to 225 per day
Job Ref:


• Analyse the performance of campaigns and BAU activity not just for ecommerce
• This resource would pick up on successes and failures of marketing activity and provide the story behind the activity with the reporting
• Weekly reports broken down by marketing channels
• Ad-hoc analytical questions
• Search performance Adobe Analytics reporting
• Product level reporting, broken down by marketing channels

Purpose of job:

To manage the analysis and reporting of all campaigns through the CRM team. To be the go to resource for insight for CRM, to identify opportunities for communication, to be the insight lead for the CRM Database including profiling and propensity modelling and to manage the reporting function of the department.

Main responsibilities:
· Responsible for all related data analysis within the CRM team
· Creation of segmentations using and working closely with the Technical Campaign Manager.
· Creation of a detailed reporting suite, and management of all reports
· Responding to requests for ad-hoc reports
· Assisting in forecasting of all communications
· Analysis reporting to understand trends across all categories
· Review performance of individual categories
· Review performance of all campaigns including ROI modelling and reporting
· Interaction with key Internal Stakeholders:
o Corporate Marketing retail team
o Campaign Management team
o Product Divisions
o Insight Teams
o Finance Teams
o HQ & European HQ


• Advanced database (MSSQL) knowledge / skills
• Demonstrated ability to create and interpret analytic output and convert these into actionable recommendations
• Experience in analyzing large-scale customer databases and evaluating the results of marketing programs;
• Extended statistical knowledge;
• Proficiency with Excel, PowerPoint.
• Excel ‘Guru’
• Strict attention to detail
• Organised and clear communication
• Strong financial skills
• Must be able to demonstrate experience in a similar role, ideally from a FMCG, CE, or Mobile environment

Desirable Skills:

• .NET – Visual Studio, JavaScript, API
• SQL Server 2012 – SSIS, SSRS, SSAS

Contact Details:
Tel: 0203 301 9900
Fax: 0203 301 9901
Contact: James Jarvis

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