A leading media company are looking for a Senior Marketing & Insight Analyst to join their insight team to provide cross channel performance reporting, web analytics ad customer insight to their global marketing team.
This is a well-recognised global media agency who operates in over 35 countries with views to expanding. This is a great role for someone to join the team who has a strong sense of technical and analytical expertise.
- Mange the marketing campaign evaluation and cross channel performance insight
- Gather, Manipulate and synthesize date
- Forecast and derive actionable data-driven insights
- Report and communicate Data driven insights and recommendations.
Desired Skills and Experience
You will need:
• Bachelor’s degree in related subject (statistics, Mathematics, Analytics ect)
• Customer analytics experience
• Demonstrable experience working with an analytical tool – preferably Adobe Analytics
• Knowledge of statistical packages such as Python, SAS or R
• Experience with Data visualisation tools such as Tableau
• Working knowledge of digital and offline marketing KPIs controlling performance and ROI