We explore the mobile app and tech industry in the UK
The mobile app market is the place to be. Consumers are downloading applications and using them as a super computer with popular apps in health & beauty to social media growing at a rapid rate. The tech industry is becoming the corner stone of consumers work and social lives with innovative technology and businesses at the forefront of this shift.
Enter Shazam, the British music recognition app that has recently become the first UK mobile app to break the $1 billion barrier. With 100 million monthly users it is impossible to ignore its growing success. In recent years the company has become an advertising tool in its own right, yet the company hasn’t made a profit since 2007 with its income used to grow the app year on year.
The mobile app market is the place to be with the UK and other tech megacities recognising this.
Research from our Xcede Salary Survey established that the UK tech market is on the up with companies embracing the digital revolution. With apps like Shazam exploiting the mobile app rush and the tech industry following, it is important to emphasis that slow reaction can lead to businesses losing out. The UK is a growing hub for technology, especially with the increasing significance of the Silicon Roundabout, an initiative set-up with Government backing in 2011, which encompasses a cluster of web and tech businesses located near the Old Street roundabout in London.
The move from one central tech hub in Silicon Valley to tech clusters from London to New York will attract a diverse number of candidates, consumers and businesses. This is something Silicon Valley has lacked as it is no longer sufficient for tech start-ups to exist in isolation. In order to succeed tech businesses and start-ups need knowledge generation, the talent and diversity of the world’s megacities to thrive is this expanding industry.
It is argued that the Silicon Roundabout is becoming Europe’s answer to Silicon Valley with new companies rapidly entering the market, creating opportunities and generating a sense of community, enthusiasm and entrepreneurship. With gaming developers clustered in Newcastle and big data processors in the M4 corridor & Reading it’s no wonder that the UK’s digital tech industry is booming.
Jan Musa | Social Media & Marketing Manager
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