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The 30th of June was Social Media Day. Launched in 2010 by Mashable, Social Media Day is an annual global event that celebrates the innovative technologies and advances of social media.
The beauty of it is that no matter where you live, millions of web enthusiasts from all over the world can take part in virtual events, seminars and meet ups through #SMDay. The first Social Media Day triggered 600 meetups in 90 countries in 2010 with more than 1,400 meetups in 2011.
Since then social media itself has grown exponentially and has changed the way we communicate, shop, travel, bank and stay in touch. Whether you tweet, post or pin, you’re part of a movement that puts the power of media into the hands of the public. The Metro yesterday published “19 ways social media has ruined our lives”, a fun dig at (what some might say) is the negative side to social media, but for a moment let’s consider the positives.
For example, lets consider the positive impact social media has had from breaking news, natural disasters, weather alerts, educational opportunities, political events and fund-raising efforts. Celebrities are now using social media as part of their personal branding, this along with companies choosing to embrace social media has truly changed the way we purchase and are influenced to purchase products.
In today's tech-savvy society, it's very easy to forget that social media hasn't been around for very long. Platforms such as Facebook, Twitter, and Instagram have revolutionised the way we communicate with each another. Not only does social media have the power to keep us in touch it also allows us to be connected to a wealth of information. A Google Think statistics states that 100m+ hours of "how-to" content has been watched on YouTube so far this year, proving the demand and significance that social media has alone.
However, despite receiving some negative press regarding privacy and security, social media is most definitely here to stay. As of the first quarter of 2015, Facebook had 1.44 billion monthly active users, Instagram had 300 million and Twitter 236 million.
SimilarWeb data also shows that on any given month about half a billion e-commerce visits are driven from social networks. Search continues to be the primary tool for online retailers to connect customers with products. Yet some savvy retailers like Teespring and Etsy are changing the rules of the game and making social their most important traffic channel.
So, we have come some way with social media over the last 10 years. Everyone has their own views as to whether it is positive or negative, in the end social media is a choice, you can either embrace it or avoid it.
As Amy Jo Martin said "...social media is the ultimate equaliser. It gives a voice and a platform to anyone willing to engage." Social media is certainly here to stay, after all it does have an online community that is only going to grow further.
Jan Musa | Social Media & Marketing Manager
0203 301 9928 | firstname.lastname@example.org