We explore the rise in the number of people taking part in a Digital Detox this year
Holiday season is shortly coming to an end and a recent Ofcom report states that an increasing number of us are opting to embrace in a digital detox in favour of spending more time with our friends and family. The report entitled “Communication Market Report” highlights that in Britain most of us spend in excess of 24 hours a week online with a significant proportion finding it difficult to disconnect on a regular basis.
The report found that feelings Towards being offline varied. While 33% said they feel more productive, 25% said they enjoy life more, 16% admitted they have a fear of missing out (FOMO), and 15% said they feel “lost”.
As a Social Media professional FOMO has to be one of the greatest paranoias when taking part in a digital detox. What is going on? What am I missing out on? Working with and on social media on a day-to-day basis creates a different outlook, almost always having to be switched on, sometimes without even realising. Digital is part of all of our lives, our work e-mails and personal e-mails are always switched on, do we ever actually have that off period?
“The internet has revolutionised our lives for the better. But our love affair with the web isn’t always plain surfing, and many people admit to feeling hooked. So, millions of us are taking a fresh look at the role of technology in our lives, and going on a digital detox to get a better tech-life balance.”
Jane Rumble, Director of Marketing Intelligence, Ofcom
2015 was the first year in which the smartphone was considered to be the most important device for accessing the internet among all adults, overtaking the laptop. This plus the rise in wearable technology and the fact that connectivity is becoming a central component for our future will only further ignite the digital detox topic. As the rise of these mechanisms come together and our future looks more digital than ever before, we will continue to see a greater mesh between our work and personal lifestyle.
Research shows that millennials are leading the charge by switching off specific social networks. The way millennials view social media is very different as they are agents of change, happily switching off one network to move over to the next.
Technical innovation, improvement of network connectivity and performance are leading the way for innovation in online services such as the Internet of Things (IoT). These are fostering the innovation of ‘next generation services’ which include connected cards, energy, satellites and the development of new technology such as 5G. With faster speeds and higher capacity, the future of connectivity and mobile is accelerating.
The report showed that a fifth of all media and communication time is spent doing more than one activity at the same time. So we are spending more time online and multi-tasking than ever before. Our screen time exposure is increasing, our stress levels are higher and as a result our need to switch off is growing. Down time is important and our digital lifestyles won’t change if we remove ourselves and take a step back for a week or two. The question is, can you do it?
Jan Musa | Social Media & Marketing Manager
0203 301 9928 | firstname.lastname@example.org