We outline the most interesting and notable takeaways from the Mobile World Congress 2015.
This year’s Mobile World Congress (MWC) has informed, delighted and excited smartphone users and tech enthusiasts. We outline the four key and interesting announcements from MWC 2015:
1. Gadgets Galore
GSMA (The governing body for the MWC) forecasted that the number of mobile subscribers globally will jump by 1 billion in the next five years, this means that there will be 4.6 billion mobile users. As expected smart watches and the latest releases of smartphones were the big headline at the MWC. We saw smartphones with innovative designs specifically in Samsung’s latest release of the Galaxy S6 with its curved screen and new contactless payment feature.
Microsoft and Ikea added to wireless gadgets market with Microsoft introducing a foldable keyboard that can be paired with two devices for users who find it frustrating typing on a tablet or phone. Similarly Ikea's Wireless Charging Furniture product was also announced as part of their “Home Smart” collection.
2. Zuckerberg Captivated
Mark Zuckerberg’s conference at MWC held everyone’s attention. From his recruitment advice to Facebook’s current investments he stated that "…the most important thing is to keep your team as small as possible". Facebook serves more than a billion people around the world but their team has fewer than 10,000 people. Interestingly stating his recruitment ethos as “I would only hire someone to work for me directly if I would work for that person”.
When asked whether Facebook has ambitions outside of its core business in social media Zuckerberg stated that they are “pretty focused”. Facebook's Connectivity Lab is trying to get more people in developing countries online through its Internet.org push and developing its virtual-reality technology to "build drones, satellites and lasers to deliver the internet to everyone". The aim is to bring free Internet data to four African countries, Colombia and India.
3. The future is 5G
Leaders of the world's wireless industry showcased 5G connectivity which they expect to be running by 2020. However, it is expected that early adopters will aim to launch in or before 2020 with the likes of SK Telecom eager to launch this in time for the 2018 Winter Olympics in South Korea. With 50 to 100 billion objects possibly interconnected by 2020 the requirement for reliable and speedy technology is ever growing.
4. Personal Technology
The future of personal technology lies in the ability to build your own cloud from your own home, allowing you to share videos, images and files from your mobile to computer through an app. Network Attachment Storage (NAS) has been retailed from $170 with Western Digital and Seagate providing an affordable and innovative solution to an everyday problem.
Jan Musa | Social Media & Marketing Manager
0203 301 9928 | firstname.lastname@example.org