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In the last seven days we have seen high social media engagement from events including the Formula One to the Eurovision on Saturday and Sunday respectively. We also saw noteworthy news announced by some of the top networks from the world of Twitter to Google and WhatsApp.
Google announced that tweets will now appear on your mobile searches, with Google’s Senior Product Manager, Ardan Arac stating that “it’s a great way to get real-time info when something is happening.” He also added that “…it’s another way for organisations and people on Twitter to reach a global audience at the most relevant moments. “
Twitter’s growth has stagnated in recent years, for the social network this could increase the importance of the site, especially targeting non-users and encouraging user engagement and potentially bringing new users to register.
Google will be rolling out the feature on searches on Google.com from Google's Android and iOS app, and on searches from mobile devices. The desktop web version is "coming shortly" and Google plans to roll the feature out to other countries soon.
For those who were concerned about Facebook taking over WhatsApp, this might not be easy reading. Last week Facebook’s Chief Financial Officer, David Wehnet stated “we think that enabling B2C messaging has good business potential for us.” Facebook could allow businesses to send messages to WhatsApp users in the future, which is similar to the tool offered on Facebook Messenger.
WhatsApp have historically found it difficult to monetise the social media network which has traditionally stepped away from adverts and paid for features. Facebook said in its results in October 2014 that WhatsApp had made $16 million in revenues in the first half of last year, but lost $232 million.
Facebook messenger already allows users to message companies about orders or anything else. Demonstrating the features earlier this year, Facebook CEO Mark Zuckerberg showed that users could now see an advert for a piece of clothing, pay for it through Facebook Messenger, and then receive a receipt and follow-up customer service through the service.
Spoiler Shield could solve all of your catch up TV problems. As part of a Chrome extension and an app for iOS and Android, Spoiler Shield will create a version of your Facebook and Twitter feeds to remove any spoilers. Users will be allowed to select from a list of TV shows, events and even sports teams to hide any posts containing key words with the Mobile App providing you with a tailored version of your social network.
It’s safe to say that for social media users, the synergy between all of these social networks increases the customer journey for us as end users. With Google connecting with Twitter and WhatsApp broadening our messaging capabilities, we are becoming more open to features that our digitally focused environment is demanding. It is this collaboration between social organisations that will truly move our online social experiences into the digital age.