We explore three key lessons that businesses can learn from Leicester City Football Club
Cinderella, a classic rags to riches fairy-tale recreated in many mediums from cinema to television and books. We have now witnessed what some are saying is a new fairy-tale in Leicester City Football Club, creating football history after a remarkable season that saw them win the Barclays Premier League following their 5,000 to 1 odds at the start of the season.
From rags to riches, start-ups to conglomerates, here are three key lessons we could all learn from Leicester’s title winning season.
1. It’s not all about money management
“Money won't create success, the freedom to make it will”
It has been 21 years since any team other than Arsenal, Chelsea, Manchester City or Manchester United have won the Premier League. These cash rich clubs have dominated not only the Premier League title but the top four positions in the league.
Ranieri has now done what many Premier League Managers have tirelessly attempted to do, build brilliance on a budget. The entire Leicester City squad cost approximately £54m to acquire whilst Manchester City spent that entire sum on just one player, midfielder Kevin De Bruyne.
Managing multi-million pound footballers can not only be a difficult task but challenging in terms of managing the entire team and personalities. Ranieri not only built the team but he ensured that all of his players were valued, creating a sense of collectively on and off the pitch.
2. Using Data Correctly
There is no question that data analysis is key for every organisation, team and player. The Premier League is no different, Leicester City adopted the approach of bigger clubs using technology and analysing the players’ performance. Their analysis and use of this data created a positive correlation between the players and their performance.
Moving away from his “tinkerman” reputation, this is where experience and data met hand in hand for Ranieri, using the same players in the same positions more than any other Premier League team this season. He was also careful not to let the data analysis cause him to micro-manage his team.
3. Add personality to responsibility
“A little bit of luck is important. Luck is the salt, the fans are the tomato -
with no tomato, there is no pizza."
Ranieri, known previously as the “nearly man” has brought personality and spirit to Leicester City Football Club. He has managed to find the perfect ingredients and kept his cool throughout the season. It’s easy to forget that Leicester did not set up to win the league, as such Ranieri has fully earnt the title of a business leader just as his likeable business man persona has won over his team, fans and spectators alike.
So football has a new fairy-tale story, against all odds the underdogs did the unthinkable. A great footballing story can now be told of Leicester City becoming the champions of the mighty Premier League. From money management, data and responsibility we all have points we can learn from Leicester’s season. It’s safe to say that the Foxes dared to dream, as a result the English Premier League now has a Cinderella story to tell.
Jan Musa | Social Media & Marketing Manager
0203 301 9928 | firstname.lastname@example.org
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