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With the run-up to the general election the housing market is a contentious topic. Whilst trends in the market are regional and difficult to predict we are seeing a definite trend towards the digitalisation of organisations in the housing market. The way we can view, buy and rent our properties online now allows access for all users.
What does this mean for the market? Rightmove, one of the UKs most successful tech start-ups are the company of the moment. Recently they announced a record of 100 million users on their website in January with 1.5 billion pages of properties viewed. They have differentiated themselves online by ensuring they have a simple interface (although not responsive), high speed house listing and page generation, this allows users to view offerings as soon as they appear on the site.
Rightmove’s online strategy is to avoid creating lots of editorial features to attract advertising, instead they focus on the constant improvement of their website and apps with up to 200 small technical changes a month.
In contrast to their competitors, Zoopla attract over 40 million users per month to their website and mobile app. Moving from Perl to Python their main objective was to implement the architecture and underlying infrastructure, to allow the migration from a Perl-powered platform, to a service-oriented, faul-tolerant and highly-available Python one.