Web Analytics Specialist Alex discusses her findings while mapping the German Job Market
Hi my name is Alexandra and I am one of the consultants here at Xcede and I specialise in Web analytics for the German Markets.
Now Xcede has been in Germany since the beginning of 2013 and at the moment the majority of markets we cater for are predominately online marketing which involves a lot of the SEO marketing and PPC (they call this SEM in Germany), Web Analytics which I do, and also Data Science and Big Data. I know that some of the markets we are interested in getting into over the next couple of months would be the development side of things, like web development, Web Design and some business intelligence, offline data analytics and SAS Analytics works as well. So it’s really exciting at the moment with lots of things going on.
Web Analytics is the market you specialise in. How would you say that market is doing in Germany at the moment?
There is definitely a growing demand for Web Analytics in Germany. The market is not saturated at all and there is an increase in demand for really talented web analysts that we are seeing at the moment from a lot of our clients.
To give you a brief overview the most common tools that web analysts are using at the moment in Germany are things like Google Analytics, Webtrekk, AT Internet (which is actually a French tool) also at the moment we are seeing an increase in demand for different types of tools, the adobe analytics suite in particular - things like Sitecatalyst, so those are the main tools they are using. A couple of trends we are noticing at the moment in terms of the Web Analytics market are junior online marketeers that have the Google Analytics and the Adwords experience from their SEO and SEM experience but really wanting to create that niche for themselves and go directly into web analytics. Another trend I am noticing recently in a lot of my Head of Anlytics roles are candidates that are very senior but also dabbling in a bit of the Big Data. What we find are a lot of clients that are E-commerce platforms or larger E-Commerce companies have so much data coming through that it is so useful and such a useful skill to have once they have got data science mixed with Web Analytics at the same time so really interesting.
So where would you say the future of Web Analytics is heading for in Germany?
I would definitely say the market is extremely buoyant at the moment, especially for candidates in the data and digital space and Web Analytics lies directly in the middle of these two particular fields. Right now there is so much demand it really doesn’t show signs of slowing down, not just in Germany but we have really noticed in the whole of the DACH region as well which includes both Austria and Switzerland at the same time so it is extremely exciting.
Since the beginning of just this year 2014 our team has tripled in size and there are still vacancies for people to come on board because of the increase in demand we are getting from our clients so definitely a lot of exciting things to happen in the future!
To speak to Alex or find out more about what we are doing in Germany contact us on 0203 301 9900 or Alex directly at email@example.com.