User Experience in the Digital World
UX has featured strongly in the digital marketing newsreel this week. After the recent announcement from MoneySupermarket, the online price comparison site, appointing Huge London as a partner to work on its user experience and site design for their online platform.
Graham Donoghue, chief product officer, at MoneySupermarket spoke of working with Huge London to ‘CampaignLive’: “Together we want to transform our digital customer experience to become even more engaging, easier to use and ultimately, ensure the website does an even better job of helping every British household make the most of their money.”
When talking to The Drum, Mr Donoghue said the first project Huge will be undertaking is to make MoneySupermarket’s website more ‘engaging and successful’. It is understood Huge won the contract with the money comparison site following a final three-way-pitch after being selected from an initial 14 agency long-list.
From price comparison sites to supermarkets it would seem investment in UX is ever more popular for a brand, with Tesco’s grocery app for example which is expected to go live across iOS and Android in the coming weeks.
Richard Lewis, Head of UX at Tesco for its mobile experience, told The Drum, he believes in the future the design and UX work for the supermarket brand will be completed in house, rather than having an external agency take the contract.
Speaking at Apps World, Richard stated "Tesco is a company that has relied on agencies a lot for its design work and its UX work and what you see today is a different way of thinking that is now starting to take grip within the company as to how UX is absolutely critical of the app and that all is critical to the success of the business," he continued. "It's been proven time and again and to get that to work in the best ways is to bring that design and UX into the business and getting everyone sitting in the room. There is a movement towards more design and build internally."
Richard, then spoke of the need for UX design to be involved with other divisions within companies, and when beginning a search for a design team be sure to know they have ‘a real appreciation for design’.
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