Alex Norris applauds Apple's dedication to perfecting UX and how taking this area seriously is vital to their successes
|The UX industry has been reacting to the latest product announcement from Apple, made a few weeks ago. |
As with all Apple announcements there was great anticipation and then subsequently reaction to the new products and operating system, which have recently been made available.
The subsequent success of this most recent product launch has afforded all Apple employees an extended Thanksgiving break as a thank you from the management. In the letter Tim Cook wrote to all staff he made a succinct explanation of what Apples USP is, and I would also venture this also gives a good insight into the value of and definition of what User Experience is, as a core part of this. Tim Cook said: "Many of you have put the best work of your lives into these amazing new products, which bring together world-class hardware, software, and services in the way only Apple can."
The definition of “User Experience” varies from person to person and it is my belief that the definition of UX and its variants lies in the three areas that Tim Cook outlined. It is the inter-related user focussed design of product, software and service that creates the overall Apple experience and is the key to their success.
The UX market continues to see a growth in demand which is far outstripping supply, putting more pressure on recruiters to resource fresh talent. This drive is seeing sizable salary increases in relatively short periods of time for candidates when they look to move roles, and because of the ‘guaranteed work’ the drive to move to contract based work also continues to increase.
This demand only further bolsters the evidence that UX is such a crucial discipline in the digital arena, and when executed well drives success. Apple is a testament to that, and business analysts predict that it will be the first company to reach a Trillion Dollar valuation, putting its finances on the scale of that of national economies.
Stories about Apple come out on a daily basis, and it’s clear to see why. Taking UX seriously, as Apple does leads to success, and it is that touch of magic that Uxers provide which makes the difference between the success and failure of a digital venture.
Do you agree with Alex? Let us know in the comment box.