Insight into PPC
What is the state of the PPC Marketplace Currently?
Over the last year or so, we have noticed a few subtle changes/additions to the requirements asked for in a PPC professional, particularly with the further development of specific biddable media or performance marketing teams, but if you are looking to remain in a good old PPC specific role, there are STILL plenty to go around.
With regards to the type of opportunities we currently have, as always, the majority are agency side. PPC roles that range from: £18k PPC Executive to £100k Head of Search, as well as everything in between.
On the client side, the majority of activity we have is at the “Manager level”, with a lot of Top travel, price comparison and retail/fashion brands all looking for PPC or Search Managers with a minimum of 3 years’ experience. There is the odd Online Marketing or Online Acquisition Manager that asks for a little more. These roles however, usually require 4-5 years’ experience as well as exposure to some of the broader channels.
As mentioned earlier, there is a growing number of Performance Marketing and Biddable Media roles becoming available as companies become more conscious of the benefits that other biddable media outside of the usual PPC channels can bring (the development of Facebook Search and Facebook ASUs has no doubt already made a significant impact on the market and that side will continue to grow).
All in all, the number of PPC related roles on the Xcede books still fluctuates around the 40 mark; however the spread of skillset required is becoming a little more diverse.
What are Employers looking for?
We touched on this last time, but thought it would be worthwhile mentioning again before venturing into pastures new:
KEEP YOUR SPECIALISMS! In the broader areas of life, not just the PPC market place, specialists are valued more highly. If you can bring a specific skillset or talent to the table, opportunities for progression/development within an organisation will become more readily available. In accordance with such a trend, if you are a PPC professional to maintain your PPC skillset for as long as possible.
That being said, in the ever changing environment that is digital marketing, requirements and skillsets will develop and evolve over time. You only need to consider the seemingly endless Google updates over the past year to see that standing still in the search market place will help no one. So we advise you to keep up to date with the latest PPC developments, tools and techniques any way that you can. Whether touching on other related biddable media channels, following industry leaders and their blogs or researching said areas in your own time, it PAYS to push yourself and your skill set.
If you are in a company that does not actively encourage this behaviour you should look to move on sooner rather than later, think about the long term affects doing “handle turning” PPC could have on your career. It is extremely difficult for us to find you a new role as clients are always after individuals with a desire to learn. If you show that hunger through your own work/research, they are usually happy to overlook any deficiencies that your current employer has. Just don’t leave it too late.
What level are these Opportunities at?
We have circa 40 live roles at the moment. Therefore, those of you looking for a move, It is likely we have something in the PPC remit that would match what you are after.
Those of you with 18 – 36 months experience are in high demand. That being said, if you have worked in a PPC/ Biddable Media/ Performance Marketing and have had exposure to a variety of clients, decent sized spends and a variety of tools (Bid management, Tracking or Analytics Packages), finding that next step should be relatively straight forward.
How do I get an entry level position?
Doing your research pays off. There are literally hundreds of PPC related blogs out there. Many of the world’s leaders in PPC have their own PPC specific blogs and are happy to share their musings with those of you willing to read and you would be surprised how far showing an active interest in the industry goes to convincing prospective employers that you are not “just another grad looking for any job.”
If you are in need of a new challenge within PPC (or know someone who is), would like to learn more about some of the PPC opportunities that we are recruiting for currently, or the clients that we work with. Also, if you are looking for that bright spark to add to your team or that seasoned professional to take your PPC offering forward please contact Ali Peacock on 0203 301 9903 or at email@example.com