The Fashionable Digital world…
Online fashion retailer ASOS has announced they will continue to grow their mobile app after users continue to grow from their 5 million active users to 7.1 million in the last year.
In their year-end figures, ASOS reported a 40 per cent growth in sales overall reaching a pre-tax profit of £54.7m. An upgrade of their mobile site rolled out to users in April, with an upgrade IOS app and new Android app available from earlier this month.
The company stated that it aims to ‘constantly enhance’ it’s websites with a focus on developing it’s mobile sites and apps to also target international customers. ASOS further revealed that they are still on target to meet their £1bn in sales this year.
Continuing, in the fashion world, Debenhams has announced the appointment of Forward3D to run its paid search, product search ads, and remarketing display activity. Following a pitch held by Debenhams in-house marketing team, Forward3D was appointed to support the department store’s continued growth online.
Martin McNulty, CEO of Forward3D, told The Drum “We're proud of our track record in multichannel retail and winning the Debenhams account was another huge endorsement. It's not just the complexity of the vertical or the fierce competitive climate that makes this account so exciting, it's also the pace of innovation in the sector. From complex behavioural modelling to online driving offline, it's a perfect fit for Forward3D's data-driven skill set. We're excited to be part of Debenhams' continued growth."
Ross Clemmow, e-commerce director at Debenhams, added: “Forward3D’s considerable retail experience and impressive track record makes them the ideal agency for Debenhams, and we look forward to working with them to help grow our online business.”
The agency will run paid search across all of Debenhams’ extensive product ranges including womenswear, menswear, childrenswear, home and health and beauty.